reviews

What People Are Saying

"Keith Edmonds is a true leader, mentor, and role model whose integrity, authenticity, and unwavering dedication set him apart. Having worked with Keith in both educational leadership and student development, I have seen firsthand his ability to inspire, problem-solve, and uplift those around him. His deep commitment to student success, coupled with his natural ability to foster meaningful connections, makes him an invaluable asset to any team. Keith’s presence commands respect, his humor diffuses tension, and his wisdom guides those in need. Without hesitation, I give him my highest recommendation."

—Dr. MichaEL shaffer

“If I'm being transparent...I must admit that I intentionally waited until l thought you were asleep to text you. I was proud of you tonight. Well, that's not a new feeling. You were passionate, transparent ,and engaging. I was afraid to hit any buttons for fear that I would unmute myself or lose the stream. What you gave of yourself to your team can't be measured on a tally sheet. For those who were lost, you were a light. For those who were hungry, you provided food for their belly and the soul. For those lacking love, you were a big ole chocolate heap of safety and comfort. So, for all those who lacked the voice to speak the words..... THANK YOU. You are an inspiration. Todd and I would happily follow you into battle every game night. We followed you from the bleachers to the sidelines....we were in the NEXT SEAT OVER.

—lavonya cleveland

“Coach Edmonds I just wanted to tell you Thank you man. I really appreciate everything that you do for our program. I know that it’s not always easy, but you stay committed and keep showing up for the KIDS. That means more than you probably realize. Alot of people only see the games, but they don’t see the practices, the teaching, and the patience that it takes to coach. I notice ALL of that and I want you to know that I don’t take any of it for granted, Because of you, alo of the kids are better players and even better PEOPLE. You’ve help create an environment where they could learn, compete, and grow, and that what Always 100 is all about. I’m blessed to have you on this journey with me. Thank you for believing in what we’re building and for giving all that you have to this program. Love you Coach!”

— venard hollins ceo always 100 aau basketball

“Don't let someone else's opinion of you become your reality.”

les brown